Make sure you are clear about your expectations while looking for and hiring your business coach. To do this, you have to be honest with your expectations and clearly state what you expect from them. Both you and your coach should come to an agreed expectation for a successful relationship to grow your business. There's a great expression I heard recently, which I thought totally summed up the way that people try to reach their fortune "Tripping over dollars to pick up dimes" ...
Stop attempting to learn from books. Unless you are indeed a Marketing Consultant or marketing coach, then marketing is not your area of expertise, focus on what you do best. Consumers today have become very savvy, they know what they want and do not want. Your job, in addition to running your company everyday, is to market your product or service in such a way that it makes folks want to purchase what you are selling. This is not an easy task to do if you do not have the marketing knowledge to ...
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